Seth Godin rightly says RFID is the next big thing, linking us to Xtreme Retailing 23. Included is the incredible Paypass system from Mastercard. But that's not as extreme as Nokias NFC shell that embeds RFID in the mobile phone. Wave your phone over anything and interact!
Think of using the phone as a Paypass card and simultaneously downloading coupons or promotional materials into the phone, including links to products, upgrades, etc.
All kinds of marketing and advertising modalities become possible.
The mind boggles.
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