WAP Banner Ads

Orange has just released WAP banner ads. Is this yet another obviously-going-to-fail attempt to shoehorn the web experience into a tiny device? I'm sure it's an experiment. Let's hope that the ads are highly personalised. Who wants to waste already precious screen space and download time on something likely to be ignored more of the time? And what will the user experience be like when clicking through to the ad? Most ads on the web link to a visual feast of info (i.e. the advertiser's website), not replicable on WAP. They are also actionable - i.e. can often lead to actually buying something, also not replicable on WAP.

I'm sure they've thought it through...banner ads on our site, so must have them on the WAP site too!

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Tags: WAP, banner ads, ads, Orange